Periodical Teddy Bear &Friends Organizes teddy bear giveaway to survivors of World Trade Center victims from Folio: The Magazine for Magazine Management Nov, 2001 by Whitney Joiner As the horror of the events of September 11 unfolded, Marianne Clay, like many others in the magazine business, found herself wanting to help somehow beyond donating money. Luckily, Clay is the managing editor of Teddy Bear & Friends. "And what could be more natural for us than to give away teddy bears?" Clay and her staff at the Primedia-owned magazine (and part of the same company as Folio:) launched "Project Compassion," a teddy bear donation drive for the families who suffered losses in the World Trade Center and Pentagon disasters. "Teddy bear people are usually very generous, and everybody seemed to believe that a teddy bear can be a healing object," says Clay. The magazine's Web site called for donations of the stuffed bears and for addresses of anyon...
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